Some ads are boring. Some ads are clever but you as the viewer think "sure that was entertaining, but I'm not buying that product". Some ads are offensive. Some ads are thinly veiled. Other ads make you feel as if you were just ass-raped. But there is one series of ads that steps above and beyond all this. I have spoken before of my love for Target ads.
Unlike many ads, when you are done watching a Target ad, you usually feel better. Better about yourself, better about the world, just better in general, really. When you are reading a good article in Wired magazine, the tone makes you feel like this is the most important, mind-shattering, revolutionary topic right now, no matter what it is. In a similar way, when you are watching a Target ad, you feel like you are having a life flash before your eyes, and it's someone's life who was totally awesome. When Target is showing you puppy dogs and pogo sticks and a woman totally happy with her hair do, it's like a visual representation of "My Favorite Things" from The Sound of Music. In fact, maybe they should take that song instead of raping some old Paul McCartney song with puns.is sexy. Watching these two young ladies shake their hips made me feel kind of naughty. It gave me that feeling I get when someone is typing in their password or PIN: I felt like I should look away; but it also gave me the response I get while passing a car accident: I couldn't seem to force myself to look away. Chris Hansen to pop out and command, "Have a seat. Right over there."
"But Chris, I'm already sitting. I'm on my futon watching TV."
"Oh, watching TV?" Chris would retort, "Is that what you claim to be doing? Aren't you a little old to be watching this commercial? Is that some lube and a rag you've got there? What are you thinking!?!"
At this point I would scream, "Entrapment!" running from my house only to be tackled by local law enforcement.
So in a way, for me, I felt this Target ad lacked the gleeful innocence some of the others flout, but then again, I am not the intended audience. When did college freshman become so young? So, in short, this particular Target commercial doesn't exactly uplift me the way the others did.
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